24 February

Topic: International Business

     Through the study of this week, I master not only the whole structure of international business, but also some detailed points, such as the globalisation and international trade. These detailed knowledge help me have a further understanding about international business more clearly, and let me know a lot of useful methods to deal with business cases.  

      First of all, through a successful business example--an international company named Starbucks, I know its major management ways and the important successful reason. The managers of Starbucks have correct analysis about domestic markets and international markets, according to different environments, they use different ways to develop themselves and expand overseas. Besides these, they also focus on the sources of the coffee and insist on fair trades, ensuring buyers can get fair prices. All of these let Starbucks becomes more and more successful and gets more opportunities to face in operating internationally.Thus, because of this case, I know that creating ways which fit for themselves is the most important factor for companies, specially for the international business.

       Secondly, the international environment is not very simple, sometimes it gets lots of challenges and opportunities. So, finding and following useful methods have become big issues for companies. There are many ways helping the business go international, such as outsource, exporting and importing, foreign direct investment, licensing, joint ventures as well as wholly owned subsidiary.These different ways can make companies enter the total international environment quickly and easily.

       Thirdly, focusing on the context of international trade, I master to analyse the international business from different angles. It is significant to understand itself's advantages and disadvantages. In addition, developing the international trade successfully is not easy, managers should know many rules of the international environment clearly and put them into actions flexibly. In my opinion, international trades not only have vital impacts for companies, also influence the whole international markets. Moreover, it is a duty for companies which have international trades to obey the rules to develop and make their management systems better and better.

        In conclusion, international business as an important topic in business management needs paying more attention to be mastered. Expect these detailed knowledge, I should learn some other cases to understand this part deeply .